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Wednesday, April 11 • 8:45am - 12:00pm
**FULL** Fit-for-Purpose: A Strategic Opportunity

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How can I apply the Fit-for-Purpose (F4P) Framework to ensure the long-term success of my business?
There is such a huge variety of customer needs that one can run a robust business by simply giving customers what fulfills their purpose. Yet the strategy conversation in many companies focuses not on those customers, but on competitive analysis. 
Fulfilling customer purpose requires attention to several components. Yet many companies obsess about just one of them and elevate their product designers as “innovators.” Customers choose by few criteria. Yet many companies drown in data and metrics, trying to optimize their offerings. Frontline staff are a great source of knowledge of customer purpose. Yet the frontline staff in many companies are among the shortest-tenured, the lowest-paid, and the most disconnected from the decision makers. 
All these contradictions (and the list could go on) represent strategic opportunities for your business. The Fit-for-Purpose (F4P) Framework can help you close these gaps and unlock the opportunities. 
Join this intensive workshop to explore the F4P Framework. First, you will learn how to identify fit-for-purpose in several contexts. Second, the core F4P concepts: fitness criteria and thresholds, types of metrics, frequently-occurring criteria, market segmentation by purpose. Third, managing for F4P: using narratives and data, turning insights into action. Fourth, integrating F4P with other approaches.





Speakers
avatar for Alexei Zheglov

Alexei Zheglov

AKT, KCP
Alexei Zheglov is a management consultant based in Waterloo, Ontario, Canada. He was first educated as a mathematician and a software engineer. Then, for many long years, he experienced how modern companies run into all kinds of problems when they try to produce and deliver complex... Read More →



Wednesday April 11, 2018 8:45am - 12:00pm PDT
CEDAR II